The fact that this bag is just too cute.

hi bestie^^ This is Hanna, the manager and director of hasua.jp.

How is everyone doing? I'm still working from home as usual.

Every day, between replying to emails and doing mysterious(?) administrative work, the morning—and even the afternoon—is gone before I know it.

It feels like the real work starts around 3 PM ( ◠‿◠ ). Crazy, right?

Anyway, moving on...

The HASUA FALL26 collection was released on October 22nd🍂

The autumn mini collection is super cute໒꒱ ⊹ ࣪ ˖

Trying it on, making a sample....

I always choose from these tiny fabric samples, but when I try them out in a sample, they often look completely different from what I imagined. They're just too small, you know.

Trying my best to imagine it (・ω・)

There are 5 items in this collection! I have so much to say about them, so I'll explain the highlights.

＊＊＊HASUA Canvas Mini Boston Bag （Pear green）＊＊＊

Bags are very popular at HASUA. For the previous SS26, we released a soft lilac color 🍇 .

This one is sold out (as of October 2026), and a restock date is currently undecided (T . T). I'm working on making it available again.

We're planning to have a pop-up in Tokyo on November 28th and 29th, and we've set aside a small amount of stock for the pop-up, so please come and see it!

The color this time is "Pear green".A refreshing pear color🍐—it's practically a color I've never heard of! How cute.

The handles are extra long (64cm), so you can easily wear a down jacket with it.

I like carrying a paperback book and a notebook, and everything fits. My camera and iPad fit too.

I usually like and often use leather bags, but I also wanted a canvas bag that I could casually carry around every day.

I chose a sturdy, stiff canvas fabric.

I love that it's not too floppy and holds its shape well!

↑ The silhouette is too good.

Also, personally, I hate losing things in my bag, so I added lots of pockets!

Being able to quickly take out small things is pretty important, isn't it?

In the end, the only things I use when I go out are my lipstick, wallet, and smartphone, but I'm anxious, so I carry everything with me.

Especially my smartphone. It's such a hassle to dig it out from the bottom of my bag every time....

I always worry my friends by saying, "Oh no, I think I lost my phone." (But I always find it.)

I like things like this that are cute but also genuinely useful.

Since you tend to wear more dark-colored clothes in fall and winter, I think it's cute to make just your bag a little brighter.

After all, you can use it in spring too°✩⁺⑅

I like reading 2000s Japanese magazines like Olive and Cutie. Looking at those magazines, there are so many cute colors that really cheer me up!

 

Colors really do cheer you up.

 

When I usually wear casual clothes, I tend to choose navy or gray. But wearing such happy colors makes me feel brighter too♪

HASUA contains nostalgic elements from the 2000s, but not the Y2K gal kind★

 

I get carried away when I start talking.

Next, I'll talk about clothes★